Years and years ago, I remember reading that nice towels were the first thing Oprah splurged on, and I couldn’t help but think how nice nice towels are. There are few simple pleasures better than getting out of a hot shower and grabbing a soft, cozy bath towel. I think a towel warmer might be a must in our next home, because that sounds like the next logical upgrade. A thin, rough towel will really kill that relaxing spa vibe. Here are the best bath towels, and here’s a look at our black and white floral bathroom.

The Best Bath Towels

See our other bathroom here

Our bathroom has been done for almost two years and I’ve still yet to photograph it. The last year, yellow drip marks covered the walls and we finally had it repainted, so it’s ready. More photos and details coming soon. I’ve said this a few times, but you never know what will resonate with people, or what they’ll have questions about. Two of the most-asked about items in my home? Bath towels and pillows. I’ll photograph everything and share all the details of our bathroom soon, but for now, want to focus on our super-soft bath towels that actually stay soft. 

The Best Bath Towel Set

Serena and Lily’s Sonoma towels are soft and luxurious, and feel like a true spa towel. We’ve been using them the last five months, and they’re still soft. These towels absorb water really well, dry quickly, and the most important detail: they stay soft.  

The Softest Bath Towels

These towels are priced really well for a luxury bath towel. And they last. They come in a towel or bath sheet – we use the standard size. I feel it’s important to note that they’re 600 gram weight. And if you’re someone who cares about the planet like I do, they are Oeko-Tex certified. This means they’re they’re eco-friendly and free from harmful chemicals.

To keep towels soft: take them out of the dryer when they’re just a little damp.

Some more favorites for the bathroom from Serena and Lily

This post was written in partnership with Serena and Lily. All opinions are my own.