On My Own: One Year Later

On My Own: One Year Later

It feels like it only happened a few months ago, but was one year ago that I announced my decision to step down from my role at The Everygirl. One year later, I can tell you without any hesitation that it was the right decision. 

I wrote about leadership and success, and how being “at the top” wasn’t for me. Keep in mind I was at the top of two websites and not a huge corporation, but it was a leadership position. The weekly meetings, reporting, and managing people did not feel fulfilling. Sometimes, people have different ideas of how to run a company. It would be pretty difficult to find two people with the same value who’s personalities don’t clash. From what I’ve read, at least 70% of business partnerships fail for a number of reasons. It is completely normal and in the end, working the way I’m working now feels right. It was an amazing experience – we built something incredible – and my time was up. 

Do I miss it? Honestly, no. I get to do all the things I loved about running two sites with a lot less stress.

On My Own: One Year Later

For me, the most important and significant part of running the two sites was bringing women together and making them feel less alone. It was fun creating content, but I still get to do that, and on my own terms. As the site(s) grew, I became less and less involved in the things I loved most. My focus had to shift which is a natural part of a growing business, but if I’m being honest, it brought more stress than joy. I don’t do well when everything is a big deal but doesn’t have to be. As Type A as I am, I tend to downplay most things because as I always say, we’re not heart surgeons. It’s fine. 

But in 2020, my world stopped. I had to take time off, and when you go through a life-changing diagnosis, there is no going back to the way things used to be. Had I not gone through what I did, I don’t know that I would have had the courage to step down.  Years ago, it wouldn’t have felt like an option, and the sale of my half of the company bought me some time had things not worked out with my blog. At first, I planned on returning after my maternity leave, but made the decision to get Margot through frontline treatment, which was pretty aggressive. Had there been more support, maybe I would have stayed. I’ll never know. But as we got closer to 2021, I felt so anxious at the thought of going back. I couldn’t do it.

Someone asked about growth, so I want to be upfront and share my analytics before launching and after leaving my old company. My blog had almost double the traffic it does now before we even launched TEG/TEM.

Danielle Moss growth analytics - On My Own: One Year Later

And below, you’ll see 2020 (orange) vs 2021 (blue).

I was not linked to once after stepping down in 2021, so I cannot attribute any growth to The Everygirl. Of course people found me from both sites, but I rarely wrote for the site. At first, I’d get hundreds of new followers (on instagram) weekly when tagged. It hasn’t been that way for a long time, and we have so little control over instagram, so my blog is where my focus has been. I took my blog from 371k readers in 2020 to 673k readers in 2021. I hired someone to start with SEO last month, so that hasn’t really impacted growth yet, either. 

blog growth 2020 vs 2021

I’m sharing this with the hope it will inspire some of you to follow your dreams or take a leap. My first year working for myself on my blog, I made more than my salary running a company. I collaborated with some amazing brands, raised $275,000 for childhood cancer, and found that “balance” I had been talking about for years. I am sharing this because if you do what you love and work hard, it just might pay off. Don’t give up.

Leave a comment
  • Hi Danielle, I asked this in the question box but it may have been too late. Your former business partner has been open about the fact that she bought you out. Was there a reason that you never just said it was her that you sold your share to?

    1. Hi. I didn’t put a lot of thought into it – I guess I felt it wasn’t my place to share?It felt appropriate to just share my side.

    2. Does it matter? I don’t think I understand why the details of this business transaction are our business.

      1. I’d have to agree with you on this one, Liz. Thank you!

      2. Business transactions and human behavior are actually interesting to me Liz. The breakdown and sale of any apparently successful business partnership is interesting, especially when the founders are such willing public figures.

  • Thanks for sharing, it is inspiring! I keep feeling like it’s too late for me to give something like this a shot (blogging about interiors- and maybe it is) but I also can’t shake it! So I better shoot my shot!

    1. Hi Jane! It is not too late, especially if it’s something you want to do and will enjoy. My advice (not that you asked 😉) is to make a list of the pros and cons, and the WHY.

      I did this for years and years before I made any money, because I loved it. It’s so worth it. New year, new blog? I say go for it.

  • Thank you so much for sharing Danielle! You’re such an inspiration to me in many ways and I’ll be fortunate to have even a fraction of your success and “balance” one day. You seem amazing and that’s just from following you for years, not actually knowing you!

  • I like where you said that you don’t do well when everything is a huge deal when it doesn’t have to be. I absolutely relate. For me, it’s an anxiety-inducing energy that ultimately leads to exhaustion and then apathy (and/or burnout).

    That said, all that you laid out here (not to mention starting Anecdote, right?) is extremely impressive and an actual BIG F**** DEAL! In the good way! So congratulations! All the best!

    1. You said it so perfectly. It took leaving to realize that energy was the cause of so daily anxiety for years.

      and the second half – very kind of you to say that. I can’t take much credit for anecdote: launched at a crazy time with work, then everything with margot and a pandemic…I haven’t been able to be very involved.

  • Congrats, Danielle! You are a force to be reckoned with! It has been amazing to watch/admire your journey and know that I don’t have to sit by watching but I can also “do” to get to where I want to be professionally. Thanks for giving me a bit of your time for an informational interview all the way back in 2013 when I was a student, just wanting my professional career to have any type of trajectory similar to yours. 💕

    1. Hi! Oh my gosh I remember you! So great to hear from you. What a lovely comment! Wishing you the very best both personally and professionally.