Hi, Friends. First, let me start off by saying a heartfelt thank you to everyone who has shared our story, donated to help our cause (every dollar counts), and to the wonderful brands for their support. I’m so excited and honored to hold these Auctions for Childhood Cancer Awareness Month. Read more about life after a childhood cancer diagnosis.


2021 Auctions for Childhood Cancer Awareness Month


Donate to our fundraiser

When my daughter was diagnosed with Leukemia on May 16, 2020, I didn’t think we’d ever be ok again.

The first eight months of treatment were a nightmare. I quickly realized how fortunate we were in a number of ways. She has good prognosis, great insurance, and we could take time off work to get her through treatment. I knew how underfunded childhood cancers were, but now there’s no looking back. You can’t spend time on a pediatric oncology floor and not fight for these kids. Being able to use this platform to make a difference is one of the most meaningful things I’ve been able to do. Seeing people rally behind us has been so up-lifting.

To date, we have raised $33,700+ for Alex’s Lemonade Stand and another $86,800+ for our hospital, Lurie Children’s here in Chicago.

Since we’ve fully funded the initiatives that I hoped to fund at Lurie through spring 2022! I am now focusing my efforts on ALSF and hope you will consider donating the cost of a cup of coffee this month. It might not seem like much to you, but if everyone who followed me on instagram donated $3, we would raise $180,000. If everyone donated $4, we would almost fully fund one of the initiatives.

I believe in the grants that Alex’s Lemonade is funding so much that I am going to personally match every dollar donated in September up to $5,000.

September is Childhood Cancer Awareness Month

I’m doing another round of auctions to help raise money for Alex’s Lemonade Stand. We’re fundraising for some truly incredible research grants for new, innovative, and rigorous approaches. These dollars will directly address the most intractable issues in pediatric cancer research today. I am honored to be able to help fundraise for what could be some truly life-changing advancements in pediatric cancers.

Childhood cancer is so underfunded

Only 4% of the billions of dollars the government spends on cancer research goes toward childhood cancers. Hundreds of drugs have been developed and approved for cancer in adults. Of the 34 drugs approved for use in the treatment of childhood cancers, only thirty of those drugs were initially approved for adult use only. The type of Leukemia my daughter has is highly treatable but the research for newer, less toxic treatment options is incredible and could be life-changing for these kids.

To bid on one of the auctions below, click on the item you want to bid on and bid in the comments section of that post.

Danielle Moss x Toki Mats Mega Play Mat

Maileg Dollhouse from Rose and Rex

Anecdote Table Lamp

$1000 credit to Linda’s Barn (vintage rugs)

Lalo High Chair and Play Kit

(3) $120 Little Sleepies Gift Cards

Crate and Kids Beaumont Wall System and Snack Shack Playhouse

2 week sleep support package from Peaceful Littles

Vana Chupp Studio custom (2) framed silhouettes

$500 credit to Serena and Lily