It’s been 2 years since I made the change to clean beauty, and there’s no going back. The products are better than I could have imagined, and I’ve tested everything from serums and foundation to deodorant and perfume to find what really works. I have an arsenal of products that have my skin looking and feeling better than ever at 39, and really do swear by these brands. Here are the 10 best women-owned clean beauty brands that I’ve found and am now loyal to since my switch to clean beauty. 


The 10 Best Women-Owned Clean Beauty Brands



Kypris Beauty

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Kypris : If I could only use one beauty product, this would be it. I’ve purchased it at least 5-6x – it is life (ok, skin) changing

Ilia: The Ilia mascara is affordable and works so well. I love their concealer, too.




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Summer Hours

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Kosas: Admittedly, I’ve only tried the Kosas lip products but they’re wonderful, so this brand made the list.

Summer Hours: I don’t know why, but it took until now to find a clean perfume brand that I love. Use code Moss15 for 15% off. 


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Lilah B: Lila B’s less is more philosophy is one I can get behind. The products balance intention and luxury – the formulations are thoughtful and branding is both simple and beautiful. 

Briogeo: This brand is female founded and black owned. Briogeo offers products for ALL hair types. 

– Nancy Twine, founder of Briogeo


Indie Lee

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Westman Atelier

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Indie Lee: Indie Lee’s skincare line is Prop 65 and EU compliant, which means they formulate without 1300+ banned ingredients. And they work. I use the brightening cleanser and CoQ-10 toner daily.

Westman Atelier: I found Gucci Westman about a year ago and her collection is amazing. I have the lip gloss, eye pods, highlighter, and bronzer, and use them all regularly.



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Primally Pure

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RMS Beauty

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Primally Pure: I made the change to clean beauty over two years ago but started using this deodorant years before that. It is safe and clean, and it actually works. I love the brand’s body oil, too.

RMS Beauty: This concealer / cover up comes in 16 shades! Use it Flexible, buildable formula can be buffed on for a sheer look or pressed into skin for full coverage. 



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