My Search for the Perfect Jute Rug

This is one of my most-read posts so it’s time I gave it an update since we added a soft, braided jute to our living room. Here’s a look back at the jute rugs I’ve owned since moving to Chicago almost ten years ago.

The West Elm jute boucle in flax

The West Elm jute chenille herringbone

The West Elm jute boucle in ivory

The Serena and Lily diamond jute

Serena & Lily

Diamond Jute

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The World Market Ivory Jute

World Market

Ivory Jute

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The Ben Soleimani Braided Jute

On to this living room which has been a process to decorate, since I needed to live life with a baby and eventually, a toddler to figure out what worked for us. I started out with this rug and liked it at first, but it was a little too dark and felt too rough/lumpy for a baby. I wanted a soft rug that wouldn’t shed too much which isn’t the easiest type of jute to find.

The West Elm jute rug sheds a decent amount which isn’t ideal with darker floors. If you like the rug, go for it, but don’t expect to get more than a handful of years out of it.

I decided to head to West Elm, Pottery Barn, and World Market to compare their jute rugs and the World Market was hands-down my favorite. It’s budget-friendly and soft – I love it! The West Elm jute rugs weren’t soft enough and the Pottery Barn one was too chunky.

I loved that rug, but once we ended up changing out our sofa, the room felt too washed out. We needed something with warmer tones, so I sold it. I then ended up putting our Serena and Lily diamond jute in our living room. I love that rug! It’s very flat so not super cozy to play on, but it’s a beautiful rug. It’s similar in tone to the World Market (looked too washed out) so the search for something warmer began.

I had the opportunity to partner with Ben Soleimani who gifted the rug we currently own. I chose the soft hand-braided jute rug (the softest jute I’ve ever felt). It does shed (it’s jute so that’s life) but doesn’t shed too much, and I’ve found if we vacuum once or twice a week, that it’s really not bad at all.

This post was not done in partnership with any brands although I may make commission on some of the links in this post. I will always tell you when something is gifted or sponsored and that I only work with brands I love and recommend.

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